Terms and Conditions

1. Services

SEOwali provides digital marketing services including but not limited to Search Engine Optimisation (SEO), Google Ads management, Social Media Marketing, Website Design, WhatsApp Marketing, and related digital marketing services.

The specific scope of services, deliverables, and timelines will be agreed upon in writing (via email or WhatsApp) before the commencement of any engagement. Any changes to the agreed scope must be mutually confirmed in writing.

2. Payment Terms

All monthly service fees are due in advance on the 1st of each month. Invoices are issued on the 1st and payment is due within 7 days of invoice date.

• Accepted payment methods: UPI (GPay, PhonePe, Paytm), NEFT/RTGS bank transfer, and cheque
• Website design and one-time projects require 50% advance payment before work commences, with the remaining 50% due upon delivery
• Ad spend for Google Ads, Meta Ads, or any paid advertising is paid directly by the Client to the respective platform and is not included in SEOwali's management fee
• Late payments beyond 15 days may result in suspension of services without prior notice
• All prices are exclusive of applicable taxes (GST) unless stated otherwise

3. Contract Duration and Cancellation

All SEOwali monthly service packages are month-to-month with no minimum commitment period. Either party may terminate the engagement with 30 days written notice via email or WhatsApp.

• No cancellation fees or penalties apply for month-to-month packages
• Upon cancellation, services will continue until the end of the current billing month
• Annual prepayment clients who cancel early will receive a pro-rata refund for unused months, minus any applicable discounts applied at time of purchase
• One-time project fees (website design, audits) are non-refundable once work has commenced

4. Deliverables and Timelines

SEOwali will make reasonable efforts to deliver all agreed services within the timelines specified. However, certain services such as SEO and organic search rankings are subject to external factors including search engine algorithm updates, competition levels, and website technical conditions which are outside our control.

• SEO results (Google Page 1 rankings) typically take 60–90 days and are not guaranteed within a fixed timeframe
• Google Ads campaigns will be set up within 3–5 business days of receiving all required assets and access
• Website design projects will be delivered within the agreed timeline, subject to timely receipt of content and feedback from the Client
• Client is responsible for providing access to required platforms (Google Search Console, Google Ads, social media accounts) within 2 business days of request

5. Client Responsibilities

The Client agrees to:

• Provide accurate and complete information required for campaign setup and management
• Grant SEOwali necessary access to relevant platforms in a timely manner
• Review and approve content, creatives, and campaign materials within 3 business days of submission
• Notify SEOwali of any business changes, promotions, or events that may affect marketing campaigns
• Ensure that all products, services, and content provided to SEOwali for marketing purposes comply with applicable laws and regulations

6. Confidentiality

Both parties agree to keep confidential any proprietary information, business strategies, campaign data, and pricing shared during the engagement. This obligation shall survive the termination of the service agreement.

SEOwali may use anonymised campaign results and performance data as case studies for marketing purposes, without disclosing the Client's identity, unless written consent is provided.

7. Intellectual Property

Upon full payment, the Client owns all content, creatives, and website assets created specifically for their business by SEOwali. SEOwali retains ownership of its proprietary tools, methodologies, templates, and processes.

The Client grants SEOwali a non-exclusive licence to use their brand assets (logo, images, content) solely for the purpose of delivering the agreed services.

8. Limitation of Liability

SEOwali's total liability for any claims arising from the services shall not exceed the total fees paid by the Client in the 3 months immediately preceding the claim.

SEOwali shall not be liable for any indirect, incidental, or consequential damages including loss of business, revenue, or profits. SEOwali does not guarantee specific results such as a fixed number of leads, a specific ranking position, or a specific return on investment.

9. Third-Party Platforms

SEOwali's services involve third-party platforms including Google, Meta (Facebook/Instagram), LinkedIn, and WordPress. SEOwali is not responsible for changes to these platforms' policies, algorithms, or pricing that may affect campaign performance or deliverables.

The Client is responsible for maintaining valid accounts and complying with the terms of service of all platforms used in their campaigns.

10. Dispute Resolution

In the event of any dispute arising from these terms or the services provided, both parties agree to first attempt resolution through good-faith negotiation within 15 days of written notice of the dispute.

If resolution cannot be reached through negotiation, disputes shall be subject to arbitration under the Arbitration and Conciliation Act, 1996, in Ludhiana, Punjab, India.

11. Governing Law

These Terms and Conditions shall be governed by and construed in accordance with the laws of India. Any legal proceedings shall be subject to the exclusive jurisdiction of the courts in Ludhiana, Punjab, India.

12. Amendments

SEOwali reserves the right to update these Terms and Conditions at any time. Clients will be notified of material changes via email or WhatsApp with at least 14 days notice. Continued use of our services after such notice constitutes acceptance of the updated terms.

13. Contact

For any questions regarding these Terms and Conditions, please contact us:

• WhatsApp: +91 98967 83242
• Email: hello@seowali.com
• Address: Ludhiana, Punjab, India